Aligning Information Technology, Organization, and Strategy (Markt- und Unternehmensentwicklung / Markets and Organisations) by Ferdinand Mahr 48.6MB

Aligning Information Technology, Organization, and Strategy (Markt- und Unternehmensentwicklung / Markets and Organisations) by Ferdinand Mahr  48.6MB
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Aligning Information Technology, Organization, and Strategy (Markt- und Unternehmensentwicklung / Markets and Organisations) by Ferdinand Mahr 48.6MB



Publisher: Gabler; 2010 edition (October 1, 2010)

Information technology (IT) has the potential to substantially enhance firm performance. However, not all firms possess the complementary factors that unlock the full value of IT. Ferdinand Mahr develops an integrative theoretical model of IT complements such as organizational structure, human resource management, and corporate strategy. Further, he analyzes two unique datasets gathered through 1,500 telephone interviews with managers. He examines how the organization and management required to enable IT's positive performance effects differ with respect to a firm's strategic orientation toward efficiency or innovation. He also shows that the use of a specific mix of IT can outweigh the usually detrimental performance effects of hybrid strategies that mix efficiency- and innovation-orientation. This book shows that IT does indeed matter if adequately aligned with organization and strategy.

From the Back Cover Information technology (IT) has the potential to substantially enhance firm performance. However, not all firms possess the complementary factors that unlock the full value of IT. Ferdinand Mahr develops an integrative theoretical model of IT complements such as organizational structure, human resource management, and corporate strategy. Further, he analyzes two unique datasets gathered through 1,500 telephone interviews with managers. He examines how the organization and management required to enable IT's positive performance effects differ with respect to a firm’s strategic orientation toward efficiency or innovation. He also shows that the use of a specific mix of IT can outweigh the usually detrimental performance effects of hybrid strategies that mix efficiency- and innovation-orientation. This book shows that IT does indeed matter if adequately aligned with organization and strategy. About the Author Dr. Ferdinand Mahr was a research assistant and doctoral student of Prof. Dr. Tobias Kretschmer at Ludwig-Maximilians-Universität München. He now works as a management consultant.