The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas By John Adair

The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas By John Adair
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The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas

By John Adair

Kogan Page 2007-07-01

New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas -- who practice the art of creative thinking -- are one of a company's greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each succinct chapter is built around one core idea which is then developed and illustrated. End-of-chapter key points summarize the main points.

The Art of Creative Thinking shows you how to:

develop your understanding of the creative process;

overcome barriers to creating new ideas; broaden your vision;

build on new ideas;

develop a creative attitude; become more confident as a creative thinker.