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Bigger Isn't Always Better: The New Mindset for Real Business Growth
by Robert M. Tomasko
Publisher: AMACOM (January 20, 2006)
"..chock full of good tips and sound advice for managers of any sized operation." -- Washington Post
"The book is chock full of good tips and sound advice for managers of any sized operation." -- Washington Post
"""An important, wise, and practical book, free of glib jargon and business homilies. Tomasko cites lively, current examples showing how to uncover hidden opportunities, and offers original and unpretentious advice on how to master the concept of growth on your own terms."" --
Jeffrey Sonnenfeld, Senior Associate Dean and Lester Crown Professor of Management Practice, Yale School of Management; author of The Hero's Farewell
""Bob Tomasko¡¯s premise that corporate ¡®supersizing¡¯ does not necessarily correlate with true growth is not only insightful but also dispels much of the traditional dogma of the business world. Rather than theorize, he provides real-world examples and convincingly establishes his case. If you have ever pondered the best ways to grow a company -- what works and what doesn¡¯t -- you will truly enjoy Tomasko¡¯s book.""
¡ªJ.J. Finkelstein, President & CEO, RegeneRx Biopharmaceuticals
""The quest for growth at any cost has led many a great organization down an unhealthy path. In outlining both the psychological and economic underpinnings of growth, Bob Tomasko has given us an insightful and useful antidote to the overly simplistic ¡®how-to¡¯ guides. A worthwhile read!""
-- Len Schlesinger, Vice Chairman & Chief Operating Officer, Limited Brands
""Tomasko's richly documented book punctures a well-entrenched myth: that growth is only a numbers game. With compelling stories and an intriguing set of scientific evidence, he introduces a totally new paradigm, i.e., that sustainable growth comes mostly from learning how to spot and exploit untapped market opportunities. His new corporate heroes ¨C the ¡®growers¡¯ ¨C are formidable corporate transformation agents. Upon reading Tomasko's book, one can't help looking around in our organizations to detect hitherto hidden ¡®growers¡¯ and turn them loose to rejuvenate our businesses"" -- Jean-Philippe Deschamps, Professor of Management, IMD, Lausanne (Switzerland); co-author of Product Juggernauts"
Genuine business growth has more to do with reaching maximum potential than reaching maximum size.
Bigger Isn't Always Better, based on ten years of research and dozens of personal interviews by the author, examines how the key to achieving growth is to change the way way we think about it.
The book combines real-life stories of successful growth leaders with insightful analysis to show readers how they can move their own organisations forward.