Business Economics: A Contemporary Approach. Peter Earl & Tim Wakeley BY Peter E. Earl (Author)

Business Economics: A Contemporary Approach. Peter Earl & Tim Wakeley BY Peter E. Earl (Author)
Item# 11092411627
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Business Economics: A Contemporary Approach. Peter Earl & Tim Wakeley

BY Peter E. Earl (Author)



Publisher: McGraw-Hill Education (November 2004)





Product Description

"Business Economics: A Contemporary Approach" provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.



About the Author

Peter Earl, University of Queensland, Australia Tim Wakeley, University of Bath, UK