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Business Innovation For Dummies by Alexander Hiam
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
* Advice on how to apply creativity to the workplace
* Ideas for spicing up presentations
* Shows you how innovation leads to more productive business
takesyou through steps to executing a good idea advice on offer ispractical and easy to follow. (Management Today,November 2010).
From the Back Cover
Channel your creative prowess to boost your success in business
Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.
Think outside the box ！ learn how to tap into your creative energy and apply it to every area of the business milieu
Take the reigns ！ make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights
Brainstorm your worries away ！ find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply
Turn crisis into progress ！ discover how creative thinking can turn problems into opportunities for innovative progress
Get the word out ！ show your team how to trade in old ways of thinking to bring innovation to life
Open the book and find:
The importance of refreshing your sales and marketing functions
Advice on breaking down barriers to change
How to identify your leadership style
Ways to introduce creative practices to your daily routine
Tips on writing a creative brief
Innovative branding strategies and web promotions
How to profit from the product life cycle
Brainstorming ideas to get the creative juices flowing
Harness creative thinking to boost productivity and revenue
Give your company its competitive edge through fresh thinking
Invent new products or services for a changing market
Combine existing ideas or products into a new design
Hiam has written extensively on business topics ranging from leadership and conflict management to marketing. He is an award-winning author of more than 20 books, including: Vest Pocket CEO, Adventure Careers, Marketing For Dummies, Closing the Quality Gap, and The Manager's Pocket Guide to Creativity.
His newest work, Business Innovation for Dummies (June 2010, Wiley), is a how-to guide that offers practical techniques for stimulating imagination and developing ideas into successful innovations.
When he's not writing, Hiam is a sought-after speaker on innovation, creativity and leadership. Thousands of managers - including Fortune 500 and government leaders - have attended his workshops and idea-generation retreats, and relied on his guides: Creativity By Design, Creative Roles Analysis, and The Entrepreneur's Complete Handbook.
Hiam holds a B.A. from Harvard College in anthropology and an MBA in marketing and strategic planning from the University of California, Berkeley. For more than 12 years, he has worked at the University of Massachusetts, Amherst Isenberg School of Management, with additional teaching posts at American International College and Western New England Collage.
Today, Hiam is a consultant to a diverse set of clientele. At the U.S. Coast Guard's Leadership and Management School, he provides assistance with curriculum design for leadership development. His leadership novella, The Starfish Files, is required reading for U.S. Coast Guard leaders. Hiam also provides leadership training to nonprofit and government groups, extending his well-honed innovation principles beyond the private sector for clients ranging from the U.S. Army and U.S. Senate to the City of New York. In the business arena, Hiam's creativity exercises are used by top advertising agencies to help their staff be more open to fresh ideas.