Business Plans Kit For Dummies, 2nd Edition by Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck

Business Plans Kit For Dummies, 2nd Edition by Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck
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Business Plans Kit For Dummies, 2nd Edition

by Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck

When you¡¯re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.

Business Plan Kit For Dummies, Second Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success. This updated guide has all the tools you¡¯ll need to:

Generate a great business idea

Understand what your business will be up against

Map out your strategic direction

Craft a stellar marketing plan

Tailor your plan to fit your business¡¯s needs

Put your plan and hard work into action

Start an one-person business, small business, or nonprofit

Create a plan for an already established business

Cash in on the Internet with planning an e-business

Featured in this hands-on guide is valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked. You also get a bonus CD that includes income and overhead worksheets, operation surveys, customer profiles, business plan components, and more. Don¡¯t delay your business¡¯s prosperity. Business Plan Kit For Dummies, Second Edition will allow you to create a blueprint for success!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


Steven Peterson and Peter Jaret wrote the first edition of Business Plans Kit For Dummies, which was released in 2001. Steven Peterson is founder and CEO of Strategic Play, a management training company specializing in software tools designed to enhance business strategy, business planning, and general management skills. He¡¯s the creator of the Protean Strategist, a business simulation that reproduces a dynamic business environment where participant teams run companies and compete against each other in a fast-changing marketplace.

Peter Jaret has written for Newsweek, National Geographic, Health, Men¡¯s Journal, Reader¡¯s Digest, and dozens of other magazines. He¡¯s the author of In Self-Defense: The Human Immune System and Active Living Every Day. He has developed brochures, white papers, and annual reports for the Electric Power Research Institute, Lucas Arts, The California Endowment, WebMD, BabyCenter, Stanford University, Collabria, Home Planet Technologies, and others. In 1992, he received the American Medical Association¡¯s first-place award for medical reporting. In 1997, he won the James Beard Award for food and nutrition writing. He holds degrees from Northwestern University and the University of Virginia.

Barbara Findlay Schenck built upon the great work of Peterson and Jaret as she wrote this second edition of Business Plans Kit For Dummies, which is updated throughout to include current business planning advice and all-new emphasis on the topics of greatest concern to today¡¯s entrepreneurs, business owners, CEOs, and investors. She¡¯s a successful business owner, marketing consultant, author of Small Business Marketing For Dummies, and co-writer of the Edgar Award-nominated memoir Portraits of Guilt. She has worked internationally in community development, served as a college admissions director and writing instructor in Hawaii, founded an advertising agency in Oregon, and has helped organizations large and small to plan and manage successful marketing and management programs.


Introduction. Part I: Laying the Foundation for Your Plan.

Chapter 1: Starting Your Planning Engine.

Chapter 2: Generating a Great Business Idea.

Chapter 3: Defining Your Business Purpose.

Part II: Developing Your Plan¡¯s Components.

Chapter 4: Understanding Your Business Environment.

Chapter 5: Charting Your Strategic Direction.

Chapter 6: Describing Your Business and Its Capabilities.

Chapter 7: Crafting Your Marketing Plan.

Chapter 8: Deciphering and Presenting Your Financial Situation.

Part III: Tailoring a Business Plan to Fit Your Needs.

Chapter 9: Planning for a One-Person Business.

Chapter 10: Planning for a Small Business.

Chapter 11: Planning for an Established Business.

Chapter 12: Planning for a Nonprofit Organization.

Chapter 13: Planning for an E-Business.

Part IV: Making the Most of Your Plan.

Chapter 14: Putting Your Plan Together.

Chapter 15: Putting Your Plan to Work.

Part V: The Part of Tens.

Chapter 16: Ten Signs That Your Plan Might Need an Overhaul.

Chapter 17: Ten Ways to Evaluate a New Business Idea.

Chapter 18: Ten Ways to Fund Your Business Plan.

Chapter 19: Ten Things to Know about Venture Capital.

Chapter 20: Ten Ways to Use Your Business Plan.

Appendix: About the CD.