Chaotics The Business of Managing and Marketing in the Age of Turbulence 2009 by Philp Kotler

Chaotics The Business of Managing and Marketing in the Age of Turbulence 2009 by Philp Kotler
Item# 15051311920
Retail price: US$9.96
Sale price: US$1.60

all items in this store are to be sent to your email within 24 hours after cleared payment. PDF eBooks are sent to you as email attachments. as for mp3 audiobook, a download link from ONEDRIVE will be sent to your email for you to download.

Chaotics The Business of Managing and Marketing in the Age of Turbulence 2009 by Philp Kotler



We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.





Editorial Reviews Review

¡°Globalization and technology have heightened the interconnection, interdependence and fragility of today¡¯s marketplace¡­Chaotics provides a system for steering businesses through both the best and worst of times.¡± -- Research magazine

¡°Kotler and Caslione have produced a timely and thoughtful analysis of the turbulent economic environment in which we now live, with a series of practical responses to the challenges faced.¡± -- The Irish Times

¡°¡­wrestling with how the increasing speed of change is affecting your business¡­then there is plenty of rock-solid¡­common-sense advice in the book...well worth your time.¡± --1to1 magazine

¡°In Chaotics, authors Philip Kotler and John Caslione pool their expertise to provide business leaders with a system for navigating the turbulent times¡­¡± -- Consulting magazine

¡°¡­outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders¡­.The best of the year so far!¡± -- CEO Refresher.com

"The authors hit a home run with this book. Reader value is off the charts.¡± -- Springfield Business Journal

¡°Philip Kotler¡­The man who brought metrics to marketing doesn¡¯t disappoint¡­even the chart-averse will admire the skillful discussion of economic ¡®chaotic theory.¡¯¡± -- The Deal

¡°¡­very timely book¡­world economies are still turbulent, and given their interconnectivity, that's increasingly likely to continue¡­well-written, lucid treatise on surviving the new state of capitalism.¡± --Financial Executive

Selected as on the best books of 2009 by CEO Refresher.com

¡°¡­true value of the book is in pressing readers to change their mindset...never expect normality nor take it for granted¡­excellent read for anyone who does not want to be one of the dimwits.¡± --Graziadio Businessreport

CHOICE April 2010 Editors' Picks ¡°¡­clearly written, interesting, and practical book.¡± -- Choice magazine Book Description

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today¡¯s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:

• detect sources of turbulence

• prepare scenarios

• predict resulting vulnerabilities and opportunities

• develop responses to ensure long-term resilience and success

• avoid risk while advancing the interests of the company

• build flexibility into the balance sheet

• price strategically

• adjust products to meet new customer values

• and more

Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.