Competing for Capital: Investor Relations in a Dynamic World BY Bruce W. Marcus

Competing for Capital: Investor Relations in a Dynamic World BY Bruce W. Marcus
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240 pages March 2005


Praise for Competing for Capital

"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD

"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession." --June Filingeri President of Comm-Partners LLC, Investor Relations Consultant, and Educator

"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies." --Robert C. Roeper Managing Director, VIMAC Ventures, LLC

"As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way." --Donna L. Brooks, Esq. Partner, Shipman & Goodwin, LLP

"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style." --Dixie Watterson IR consultant, Communica Partners

"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization." --Mark Kollar Managing Director, Cubitt Jacobs & Prosek


Acknowledgments. Preface.

Chapter 1. Strategic Factors in a New Environment: The Coming of Sarbanes-Oxley and The Brave New World.

Chapter 2. The New Investor and What Influences the Investment Decision: This Ain't Your Father's House No More.

Chapter 3. Regulation: Rules of Disclosure; The SEC and Sarbanes-Oxley.

Chapter 4. The Street: A Funny Thing Happened On The Way To Unbridled Wealth.

Chapter 5. Working with the Financial Community: Let Me Tell You About Our Company.

Chapter 6. Analysis and Analysts: What Do Analysts Really Want (Besides A Crystal Ball)?

Chapter 7. Dealing with the Business and Financial Media: On And Off The Record To Get It Right.

Chapter 8. The Future of Investor Relations: If We Don't Know Where We're Going, How Do We Know How To Get There?


About the Author.


BRUCE W. MARCUS, a pioneer in investor relations and a consultant serving some of the nation's largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter ( As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core (Wiley). His e-mail address is

Competing for Capital: Investor Relations in a Dynamic World

BY Bruce W. Marcus