Don't Think Pink What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Don't Think Pink What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Item# 10042310142
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Don't Think Pink What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

by Lisa Johnson, Andrea Learned Advance Praise

"Selected by Choice magazine for the annual Outstanding Academic Titles award list for 2004

Publishers Weekly: ""This is a solid guide for marketers at any corporation who want to reach the women's market.""

Harvard Business School Working Knowledge : ""The book is rich in practical suggestions and interesting stories, with an easy-to-read style.""

Donna Paz, Paz & Associates, The Reader¡¯s Edge: ""Every once in awhile, I discover a business book that is filled with Aha! moments and new learning. Such was the case when I read Don¡¯t Think Pink, recently released by AMACOM. Since women customers are so important to the bookstore business, I think you too will love learning about the many layers within this valuable niche marketÖand how things have changed over the last several decades. I think the book may be ever more important than Paco Underhill¡¯s observations on retail, especially when it comes to bookstore marketing. Do remember to mention this book to other business owners in your area who cater to women customers. it can also serve as the basis for a presentation at a local Chamber of Commerce meeting or gathering of local women business owners. At the very least, all travel agents, realtors, salon owners and day care administrators will be glad they chose a business book this summer.""

Alf Nucifora, syndicated columnist: ""An intelligent roadmap to what really makes women buy."""