The Executive Guide to Boosting Cash Flow and Shareholder Value: The Profit Pool Approach by V. Rory Jones

The Executive Guide to Boosting Cash Flow and Shareholder Value: The Profit Pool Approach by V. Rory Jones
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The Executive Guide to Boosting Cash Flow and Shareholder Value: The Profit Pool Approach

by V. Rory Jones

As a business leader, you¡¯re constantly looking for ways to maximize shareholder value¡ªas quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for achieving this goal, using established management tools to find and exploit high-value Profit Pools. With this book as your guide, you¡¯ll quickly discover how to unlock large untapped sources of cash flow, and achieve the mandate that comes with modern business leadership.


V. Rory Jones, mba, is a business management consultant focused on helping companies maximize shareholder value. Since the 1980s, he has helped business leaders of Fortune 500 companies and mid-market clients find and exploit market Profit Pools, creating billions in additional cash flow and business value. Prior to cofounding Business Intelligence Associates (, Jones was a partner in PricewaterhouseCoopers' strategy consulting business, where he led the Shareholder Value practice in the United States. Jones earned an MBA from the University of Chicago and a BSc in electronic engineering from the City University in London. He regularly publishes papers and speaks on shareholder value creation.


List of Examples. Acknowledgments.

About the Author.


Part One. The Short Cut To High Performance.

Chapter 1. So, You Want a High Performing Business?

Deliver Great Returns ¨C And the Rest Will Maximize.

Cash Became Emperor.

Market Strategy is the "80:20 Rule" of Cash Flow.

Throw Away The Old Playbook!

Chapter 2. Profit Pools.

Market Strategy on Steroids.

What Makes a Real Profit Pool?

Profit Pools and Business Models.

Internal Profit Pools.

Market Profit Pools.


Chapter 3. You Just Can't See Them.

Accounting Systems Don't Actually Report a Useful Profitability.

Market Profitability Information is Difficult to Come By.

Businesses Aren't Configured to Get and Process Timely Cash-Based Profitability Information.

New Markets are Difficult to Envision.

Getting It Done.

Part Two. Your Guide to Early Results.

Chapter 4. Know Your Own Actual Performance.

Cut Through the GAAP, and Other Information Obfuscation.

Re-Constitute the Numbers, and See the Internal Profit Pools Emerge.

Now It's Time to Act: Neutralize Your Drains and Boost Your Sources.


Chapter 5. Get a STRATEGIC VIEW of Markets.

What's in a Strategic View?

Estimating Market Profit Pool Values.

Strategic Fit: What it takes to play.

Synthesizing your Strategic View.


Chapter 6. Define a Path That Exploits Real Opportunities.

Business Value, and Making Strategic Choices.

Step 1: List and Define Opportunities.

Step 2: Flesh Out and Map Opportunities.

Step 3: Characterize Outcomes.

Step 4: Evaluate the Economics.

Step 5: Define the Path Forward.

Step 6: Plan and Execute.

Return on 'Effort'.

Part Three. Sustaining Value Growth.

Chapter 7. Corporate Renewal and New Business Management.

How is Sustained Value Growth Achieved?

Why Sustaining High Value Growth is Such a Challenge.

5 Basic Rules for Sustaining High Value Growth.

It is Possible to Sustain High Value Growth Performance.

Reconfiguring New Business Development to Deliver Value Growth and Corporate Renewal.


Chapter 8. Value-Maximizing The Existing Business.

Business Specialization.

Focusing on Your Sources of Value.

Extending Your Sources of Value.

Appendix A. Unwinding, Line-item by Line-item.



Capital Investments & Charges.

Appendix B. The Monte Carlo Simulation.

What Problem Does It Solve?

What Does it Do?

What Do You Have to Do to Use it?

Appendix C. Using Real Options.

The Binomial Lattice Approach.

What the Binomial Lattice Does.

How the Binomial Lattice Works.

Beyond This Example.