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Exploring Strategy: Text & Cases (9th Edition) by Gerry Johnson and Richard Whittington 2011
Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as engaging case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you caní»t do without.
Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.
Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams.
Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.
Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.
Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.
Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.
From the Back Cover
With over 900,000 copies sold worldwide, Exploring Strategy is the essential textbook for tomorrow's managers. From multinationals to entrepreneurial start-ups, charities to government agencies, this book raises the big questions about these organisations - how they grow, how they innovate and how they change. This ninth edition of Exploring Strategy will enable you to: - Understand clearly the key concepts and tools of strategic management- Explore hot topics, including acquisitions and alliances, internationalisation and corporate governance- Learn from contemporary debates and case studies on organisations such as Amazon, Virgin, Google, Ryanair and Manchester United- Enhance your learning through specially developed online resources that will give you an extra edge in your course work MyStrategyLab has been developed to help you make the most of your studies in strategic management and get a better grade. Register now to: - Get hands-on experience of strategy analysis and decision-making with the Strategy Experience simulation- Learn strategy your way self-assessment questions will identify your strengths, with feedback and a recommended study plan to help you focus on where to improve- Revise for your exams using audio downloads, electronic flashcards and multi-lingual glossaries of key terms and definitions- Put a spotlight on strategy in the real world by watching video clips of managers talking about real strategic issues in their own organisations Register now at www.pearsoned.co.uk/mystrategylab by following the instructions on the access card enclosed with all new copies of this book!