The Fast Forward MBA Pocket Reference, 2nd Edition by Paul A. Argenti

The Fast Forward MBA Pocket Reference, 2nd Edition by Paul A. Argenti
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The Fast Forward MBA Pocket Reference, 2nd Edition

by Paul A. Argenti



BUSINESS & MANAGEMENT / MANAGEMENT / PORTABLE MBA & FAST FORWARD MBA /

Wiley

Adobe E-Book October 2002

The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.

This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.

The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day!

Keep up with the newest ideas in business

Brush up on the basics you can't do without

Find direct, practical answers to complicated problems



AUTHOR INFORMATION:

PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.



TABLE OF CONTENTS:

Introduction.

Chapter 1. Strategy.

Chapter 2. Communication.

Chapter 3. Marketing.

Chapter 4. Organizational Behavior.

Chapter 5. Economics.

Chapter 6. Accounting.

Chapter 7. Finance.

Chapter 8. Entrepreneurship.

Chapter 9. International Business.

Chapter 10. The Job Search.

Key Concepts.

Notes.

Index.