Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership) by Constantinos C. Markides, Paul A. Geroski

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership) by Constantinos C. Markides, Paul A. Geroski
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

(J-B US non-Franchise Leadership)

by Constantinos C. Markides, Paul A. Geroski



Review

¡°A bold challenge to conventional thinking with plenty of examples to support the authors¡¯ hypothesis.¡± (Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." (Financial Times, 21st September 2005)



¡°This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets.¡± (Brand Strategy, May 2007)



Review

¡°This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative set of ideas that no manager (or management teacher) can afford to ignore.¡±

--Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Harvard Business School "Fast Second will force cutting-edge leaders of big, established companies to totally rethink radical innovation. Conquering radical new markets is about timing and a smart strategy for scaling them up, not creating them." --Kathleen M. Eisenhardt, Stanford W. Ascherman M.D. Professor, Stanford University, and coauthor, Competing on the Edge: Strategy as Structured Chaos