The Future of Global Business: A Reader by Michael Czinkota , Ilkka Ronkainen

The Future of Global Business: A Reader by Michael Czinkota , Ilkka Ronkainen
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The Future of Global Business: A Reader



by Michael Czinkota , Ilkka Ronkainen



Publisher: Routledge; 1 edition (April 11, 2011)



Product Description

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, andĦĦto react quickly toĦĦchange. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.ĦĦ

Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

About the Author Michael R. Czinkota is faculty member at the McDonough School of Business, Georgetown University and the University of Birmingham, U.K., where he holds the chair in Internationla Marketing.

Masaaki Kotabe is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University.

lkka A Ronkainen is a Professor in the McDonough School of Business, Georgetown University.