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Green Growth, Green Profit:
How Green Transformation Boosts Business
by Roland Berger Strategy Consultants GmbH
Publisher: Palgrave Macmillan (January 4, 2011)
Sustainability is more than just a buzzword ĘC it's shaking up the business world as did the Industrial Revolution centuries before. Just like all revolutions, the green revolution will crush companies and wipe out industries that miss or ignore the signals. Those that fail to offer transformative products and services will miss valuable opportunities for new growth and jeopardize their business.
The book "Green Growth, Green Profit ĘC How Green Transformation Boosts Business" brings together the profound knowledge and broad practical experience of experts from Roland Berger Strategy Consultants, a global strategy consultancy with unprecedented green technology know-how.
It looks at the megatrends driving this revolutionary transformation of the business world and examines how population increase, demographic change, climate change and urbanization are accelerating this shift. It examines the business models in the most important green business segments and regions, and explains how these are likely to develop over the next decade.
'Resource scarcity and climate change are becoming increasingly important for security policies. This book shows how both industrialized and emerging countries can contribute to the responsible handling of limited raw materials -- and thereby help prevent future international conflicts.' -- Professor Dr Friedbert Pfluger, Director, European Centre for Energy and Resource Security (EUCERS), King's College London 'The book shows that green growth has long since been a reality in all of Germany's industries. With 16% of the world markets for green technologies and products, German companies are leaders in this area and thereby make a major contribution to global environmental and climate protection.' -- Dr Werner Schnappauf, Director General and Member of the Presidential Board of the Federation of German Industries (BDI) 'The global economic model is undergoing fundamental 'green' transformations with unprecedented speed and scale. The world's economic landscape and national strengths would be reshuffled under the 'green economy'! Presenting a detailed and in-depth account of the current conditions and outlook of the 'green economy', the book is of strategic significance to readers interested in the area!' -- Zhang Xingsheng, Managing Director, North Asia,The Nature Conservancy
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.