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Learning Google AdWords and Google Analytics 2015 by Benjamin Mangold
"This book is a comprehensive and deep explanation of how to get the most out of your online advertising."
Daniel Waisberg, Analytics Advocate, Google
"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."
Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association
From the Back Cover
Master Google AdWords and Google Analytics to run successful digital campaigns
Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options.
Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:
Techniques and tips for using Google AdWords and Google Analytics
Creating, managing and optimizing search and display campaigns
Using digital analytics to measure and improve your website and marketing