The Long Tail, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson

The Long Tail, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson
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The Long Tail, Revised and Updated Edition:

Why the Future of Business is Selling Less of More

by Chris Anderson



Product Description

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."

--Rob Glaser, CEO, RealNetworks



About the Author

Chris Anderson is editor of chief of Wired magazine. He was U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.