The Market Guys' Five Points for Trading Success: Identify, Pinpoint, Strike, Protect and Act! by A. J. Monte, Rick Swope

The Market Guys' Five Points for Trading Success: Identify, Pinpoint, Strike, Protect and Act! by A. J. Monte, Rick Swope
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The Market Guys' Five Points for Trading Success:

Identify, Pinpoint, Strike, Protect and Act!

by A. J. Monte, Rick Swope

Wiley Adobe E-Book 352 pages March 2008

Praise for The Market Guys' Five Points for Trading Success

"E*TRADE is a strong advocate of investor education, understanding a knowledgeable investor is a successful investor. The Market Guys have been a key contributor to our worldwide educational efforts - delivering hundreds of seminars to our customers around the world. This book encapsulates their years of experience with traders and investors, and is a must-read for anyone serious about trading. The Market Guys' Five Points for Trading Success provides an easy-to-understand and disciplined approach to trading through risk management. I highly recommend it."

Christopher Larkin, VP, U.S. Retail Brokerage, E*TRADE Securities (

"The stock market is full of risk and uncertainty, but can bring great rewards to those who plan and execute properly. Rick and AJ give you the navigational tools to profit in the market through this book. Easy to read and understand, this book will help the novice and expert alike reach their financial goals. I recommend The Market Guys to help you along your journey!"

Astronaut Dr. Buzz Aldrin, Apollo 11, 1969

"The Market Guys' Five Points is much more than five points. Creating a plan, dealing with emotions, trading psychology, and technical analysis are just some of the topics explained."

James Bittman, Senior Instructor, The Options Institute at CBOE, and author of Options for the Stock Investor

"Most people think trading markets is easy, but the process is fraught with pitfalls, snares, and delusions. This book is written by two savvy veteran traders. Applying the wisdom contained here will not guarantee success, but it will very definitely put the odds strongly in your favor."

Martin J. Pring, President of

"This is a wonderful introduction to terminology and a fresh approach to the stock market. It gives the reader a language and way of thinking that is new, providing a great foundation for further research. These authors are to be commended for an excellent book on the stock market and how it works."

James P. Gills, MD, Director/Chairman of the Board of the Ironman Triathlon

"The Market Guys have created the perfect recipe for financial success."

Nick Nickolas, Restaurateur, Nick's Fishmarket of Hawaii,


AJ Monte is part of The Market Guys, Inc. team, which is the exclusive education provider for E*TRADE's five million accounts worldwide. He has more than twenty-five years' experience in the financial industry. Monte is the cohost of Wealth & Wisdom, a weekly financial show on WXEL PBS television in south Florida. He is also a Chartered Market Technician and member of the Market Technicians Association.

Rick Swope is also part of The Market Guys, Inc. team. His well-rounded business background has allowed him to create and develop premier consultant teams across America. Swope is the cohost of The Market Guys' podcast, which is consistently rated among the top on-demand business shows in the world on Apple iTunes. He is also the cohost of Wealth & Wisdom, a weekly financial show on WXEL PBS television in south Florida.


Preface. Acknowledgments.

About the Authors.


Chapter 1. Blueprint for Success.

Creating Your Trading Plan.

Trading is No Longer a Team Sport.

Beware the Siren Song of Gurus.

Know When to Fold 'Em.

Shucking Right Down to the Cob.

Grow with Your Plan.

Chapter 2. Are You Out of Your Mind?

How to Work with Your Emotions.

Avoiding Pain, Seeking Pleasure.

Piloting Your Trades.

Technical Analysis or Tea Leaves?

Fundamental Seduction.

Using Best Practices.

The Business of Trading.

Overcoming Fear and Greed.

Filtering Your Emotion.

Case Studies.

Mind Your Emotions.

Point 1. Follow the Money Trail.

Chapter 3. It Pays to Be Trendy.

Putting Your Money with the Money.

The Crowd May be Wrong, but they're Still the Crowd.

Dow Theory.



Sideways Trend.

Support and Resistance.

Moving Averages.

Back on Track.

Chapter 4. The Trader's Toolbox.

How to Pick a Hammer when the Market Gives You a Nail.

Trend Lines.

Channel Lines.

Moving Averages.

Fibonacci Retracement Lines.

Stochastic Oscillator.

Moving Average Convergence Divergence (MACD).

Bollinger Bands.

Don't Plow a Field with Your Mercedes.

Chapter 5. Ten Common Mistakes Made by Traders (And How to Avoid them!).

Mistake #1: Marrying Your Stock and Finding Trades that Aren't There.

Mistake #2: Failing to Accept a Loss.

Mistake #3: Doubling Down on a Losing Position.

Mistake #4: Lack of Training and Preparation.

Mistake #5: Trading with Scared Money.

Mistake #6: Buying Cheap Options.

Mistake #7: Overcomplicating the Analysis.

Mistake #8: Unrealistic Expectations.

Mistake #9: Using Software Crutches.

Mistake #10: Trading Without a Plan.

Point 2. Establish A Clear Support Level.

Chapter 6. The Role Reversal.

Working the Buyer/Seller Battleline.

Market Mechanics.

Your Opinion Won't Move a Market.

Defining Role Reversal.

Dollar Cost Averaging Vs. Cost Averaging Down.

A Good Plan Gone Bad.

Pursuit of the Breakeven Point.

The Building Blocks of a Role Reversal Pattern.

The Psychology Behind the Move.

The Role Reversal from the Short Side.

More Traders Drawing the Lines.

Chapter 7. Seventh inning Stretch.

Managing Market Stress.

Analyzing Alex.

Sweet Nothings - Literally!

Trading Fingers of Steel.

Small Steps, Big Changes.

Chapter 8. E Pluribus Unum.

Out of Many Stocks, One.

It May be a Small World but it's a Big Market.

Viva Simplicity!

Back to the Basics.

Getting Technical.

Putting the Fun in Fundamentals.

Buy the Rumor, Sell the News?

"When You Come to a Fork in the Road, Take it".

Point 3. Wait for the Pivot Point.

Chapter 9. Going with the Flow.

Don't Jump in too Early.

Jiu Jitsui Trading - Knowing When to Tap.

Identifying the Pivot Point.

The Pineapple Principle.

Pivot Point Patterns.

Bullish Pivot Point Patterns.

Bearish Pivot Point Patterns.

Use the Market without Guilt.

Chapter 10. Essential Options, Part 1.

Knowing Your Options.

What is an Option?

Call Options, or Pizza Coupons.

Put Options.

Chapter 11. Essential Options, Part 2.

Knowing Your Strategies.

On Expiration Day, the Option must be Worth at Least Intrinsic Value.

Closing Your Option Position at Expiration.

Closing Your Option Prior to Expiration Friday.

Let's Talk Volatility.

Long Calls.

Long Puts.

Cash Secured Put Selling.

The Covered Call.

Now You Have Options.

Point 4. The 1% Rule.

Chapter 12. Managing Risk.

Learning to Lose Money the Right Way.

Is There Really Such Thing as a Safe Investment?

I'd Like to Buy a Vowel.

Everyone Should Be Above Average.

Five Principles of Risk Management.

Risk Management Action Steps.

Managing Risk in a Probabilistic World.

Chapter 13. Trading Hall of Shame.

Traders You Don't Want to Imitate.

Barry The Bottom Fisher: Always Buys The Low (Until It Makes A New Low).

Break-Even Betty: Forget Profits, Breaking Even Is Her Goal.

Seminar Sal: He's Everywhere, but is he making money?

The Frozen Chosen: Holding Back Because Of Fear.

Larry The Lemming: Follows The Crowd, Not The Money.

Norman Is An Island: Trades In Seclusion, To His Theme Song, "All By Myself".

Urgent Carl: He's Trading, But He's Not Weaned.

Oz and Trish: The Couple that Vows to Ignore any Losing Position.

It's Funny until it Hurts.

Chapter 14. Going to the Dance.

Finding Your Broker.

1. Accounts.

2. Advice and Support.

3. Trading and Investing Products.

4. Costs and Fees.

5. Software.

6. Order Types.

7. Research.

8. Banking.

9. Reports and Records.

10. Security.

You Are in Control.

Point 5. Take Action.

Chapter 15. The Trade and Beyond.

Wealth has a Purpose.

What is Your Purpose?

Changing the World One Person at a Time.

What's Your Story?

Take Action.