Marketing Management: A Decision-making Approach (Response Books) by Pingali Venugopal

Marketing Management: A Decision-making Approach (Response Books) by Pingali Venugopal
Item# 11121711666
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Marketing Management: A Decision-making Approach (Response Books)

by Pingali Venugopal



Publisher: Sage Publications Pvt. Ltd; 1 edition (September 8, 2010)





A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct decision-making in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena.