Marketing Planning and Strategy 6th Edition by Subhash C. Jain

Marketing Planning and Strategy 6th Edition by Subhash C. Jain
Item# 10042310356
Retail price: US$75.95
Sale price: US$3.60

all items in this store are to be sent to your email within 24 hours after cleared payment. PDF eBooks are sent to you as email attachments. as for mp3 audiobook, a download link from ONEDRIVE will be sent to your email for you to download.

Please Read Before Your Purchase!!!

1. This item is an E-Book in PDF format.

2. Shipping & Delivery: Send to you by E-mail within 24 Hours after cleared payment. Immediately Arrival!!!

3. Shipping ( by email) + Handling Fee = US$0.00 ( Promotional Period)

4. Time-Limited Offer, Order Fast.

*************************************************************************





Marketing Planning and Strategy 6th Edition

by Subhash C. Jain



Product Description

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.



About the Author

Dr. Subash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon and undergraduate work at University of Rajasthan India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs University of Connecticut; he is a member of American Marketing Association Academy of Marketing Science and Academy of International Business Planning Forum.