Marketing Research for Managers, Third Edition (Chartered Institute of Marketing) by Sunny Crouch, Matthew Housden

Marketing Research for Managers, Third Edition (Chartered Institute of Marketing) by Sunny Crouch, Matthew Housden
Item# 10052410357
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Marketing Research for Managers, Third Edition

(Chartered Institute of Marketing)

by Sunny Crouch, Matthew Housden



Publisher: Butterworth-Heinemann; 3 edition (July 30, 2003)

Review

'..a very useful handbook for those with both little and great experience in market research.'

Professor Robert Worcester, Chairman, MORI.



'easy to read, student friendly'

Lecturer, Norwich City College

'very readable, 'streetwise', concise and to the point' Lecturer, University of Westminster