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Marketing Strategy and Competitive Positioning (4th Edition) 4th Edition
by Graham Hooley (Author), John Saunders (Author), Nigel F. Piercy (Author), Brigitte Nicoulaud (Author)
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.