Millennial Makeover: MySpace, YouTube, and the Future of American Politics BY Hais, Winograd, Morley, Michael D.

Millennial Makeover: MySpace, YouTube, and the Future of American Politics BY Hais, Winograd, Morley, Michael D.
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Millennial Makeover:

MySpace, YouTube, and the Future of American Politics

BY Hais, Winograd, Morley, Michael D.

Publisher: Rutgers University Press; First paperbackback Edition edition (March 15, 2009)


"In the spirit of their subjects, Morley Winograd and Michael Hais have mashed up history, pop culture, and sociology to produce a compelling and pathbreaking portrait of a generation poised to reshape American politics. There's more insight, provocative thinking, and eye-opening connections in this original and optimistic account than you'll find in a month of political chat on the tube-or maybe a year." --Ronald Brownstein, Political Director, Atlantic Media

"Here is an insightful--and provocative--look at the future of American politics. It will delight some people and startle others--but it will leave no one unmoved." --David S. Broder, The Washington Post

"According to the authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, change is indeed on its way, and the magnitude of that change will be monumental--a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions." --Michiko Kakutani, New York Times

Product Description

It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.