The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
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The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

by Allen L. Hammond; William J. Kramer; Robert S. Katz; Julia T. Tran; and Courtland Walker



Publisher: World Resources Institute and International Finance Corporation/World Bank Group (March 19, 2007)

Product Description

Four billion low-income consumers, a majority of the world s population, constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy. This volume, based on unique access to the household income and consumption surveys of developing and transition countries, offers a new and compelling perspective on low-income communities worldwide. Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, The Next 4 Billion is an important first look at the market opportunity represented by four billion individuals who make up the BOP. The analysis for the first time provides a quantitative assessment and characterization of BOP markets, at several levels of analysis.



About the Author

Allen L. Hammond is Vice President for Innovation and Special Projects at the World Resources Institute. William J. Kramer is Deputy Director of the Development Through Enterprise project. Bill founded The Knowledge Initiative, Inc., a non-profit organization working on issues of knowledge and development. Robert S. Katz is a Research Analyst with the Development Through Enterprise project. Rob researches, conducts training, and writes about "base of the pyramid" business approaches to poverty and is a major contributor to the http://www.nextbillion.net/ online community. Julia T. Tran is a Research Analyst with the Development Through Enterprise project. Her primary areas of interest include private sector healthcare delivery in low-income markets, and business strategies that address both environmental and economic development imperatives. Courtland Walker is a Research Assistant with the Development Through Enterprise project. As a principal analyst of household survey data for The Next 4 Billion report, he has studied market structure and sector specific spending patterns in low-income, "base of the pyramid," populations.