Principles of Marketing 15th edition by Philip Kotler and Gary Armstrong 2012 color

Principles of Marketing 15th edition by Philip Kotler and Gary Armstrong 2012 color
Item# 15051311927
Retail price: US$40.39
Sale price: US$5.50

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Principles of Marketing 15th edition by Philip Kotler and Gary Armstrong 2012

color

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.