Principles of Marketing (14th Edition) by Philip Kotler color 32.9MB

Principles of Marketing (14th Edition) by Philip Kotler color 32.9MB
Item# 15102675
Retail price: US$21.15
Sale price: US$3.50

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Principles of Marketing (14th Edition) by Philip Kotler color 32.9MB



Learn how to create value and gain loyal customers.



Today¡¯s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.



The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.