Process-based Strategic Planning by Rudolf Grünig (Author), Richard Gaggl (Author), Anthony Clark (Translator)

Process-based Strategic Planning by Rudolf Grünig (Author), Richard Gaggl (Author), Anthony Clark (Translator)
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Process-based Strategic Planning by Rudolf Grünig (Author), Richard Gaggl (Author), Anthony Clark (Translator)



Publisher: Springer; 4th edition (July 26, 2006)

Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002.

Language Notes Text: English (translation) Original Language: German --This text refers to an alternate Hardcover edition. From the Back Cover A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.