Seven Steps to a Successful Business Plan BY Al Coke (Author)

Seven Steps to a Successful Business Plan BY Al Coke (Author)
Item# 11100511655
Retail price: US$62.15
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Seven Steps to a Successful Business Plan

BY Al Coke (Author)

Publisher: AMACOM; 1st edition (December 15, 2001)



Product Description

In-depth planning is essential to the ultimate success of any company. But this clear and complete book shows that it doesn't have to be difficult! Cutting out the unnecessarily complicated, traditional planning approach, this straight-talking guide walks readers through the steps to arrive at a simplified business plan that's focused on what the business needs.



About the Author

Coke is a recognized authority on organization behavior, assessment, and change management.