The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition by Steven D. Strauss

The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition by Steven D. Strauss
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The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition

by Steven D. Strauss



Wiley

544 pages August 2008





For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.





TABLE OF CONTENTS:



About the Author. Preface.

Acknowledgments.

Section I: Starting Your Business.

Part I: Genesis.

Chapter 1: In the Beginning.

Chapter 2: Choosing the Right Business.

Chapter 3: Buying an Existing Business.

Chapter 4: Understanding Your Potential Market.

Chapter 5: Calculating Your Startup Costs.

Chapter 6: Writing a Winning Business Plan.

Chapter 7: Structuring Your Business.

Chapter 8: The Money Hunt.

Chapter 9: Getting Help

Part II: Opening Up Shop.

Chapter 10: Location, Location, Location.

Chapter 11: Branding 101.

Chapter 12: Products and Inventory.

Chapter 13: Savvy Pricing Strategies.

Part III: Franchises.

Chapter 14: Selecting the Right Franchise.

Chapter 15: Secrets of Franchise Success.

Part IV: Home-Based Businesses.

Chapter 16: The Home-Based Business.

Chapter 17: Successful Home-Based Business Strategies.

Part V: Business On A Shoestring.

Chapter 18: The Shoestring Entrepreneur.

Chapter 19: Marketing on a Shoestring.

Section II: Running Your Business.

Part I: Small Business in the Twenty-First Century.

Chapter 20: Our Flat World.

Chapter 21: The Green Business.

Chapter 22: The New Customer.

Part II: Money.

Chapter 23: Accounting Ease.

Chapter 24: Making a Profit.

Chapter 25: Getting and Extending Credit.

Chapter 26: Insurance.

Chapter 27: Getting a Handle on Taxes.

Part III: Management.

Chapter 28: Hiring and Firing.

Chapter 29: Pay and Benefits.

Chapter 30: Training and Motivating Your Staff.

Chapter 31: Exemplary Customer Service.

Chapter 32: Negotiate Like a Lawyer.

Chapter 33: Legal-Ease I.

Chapter 34: Legal-Ease II.

Part IV: Technology.

Chapter 35: Managing Your Technology.

Chapter 36: Small Office Mobility.

Chapter 37: Small Business Software.

Section III: Growing Your Business.

Part I: Advertising And Marketing.

Chapter 38: Advertising Strategies.

Chapter 39: Marketing Muscle.

Chapter 40: Advanced Marketing and Advertising.

Part II: E-COMMERCE.

Chapter 41: Creating Your Web Site.

Chapter 42: E-Business Essentials.

Chapter 43: Advanced E-Marketing.

Part III: Growth Strategies.

Chapter 44: Developing New Channels and Multiple Profit Centers.

Chapter 45: Secrets of Sales Superstars.

Chapter 46: Small to Big.

Chapter 47: Selling to Small Business.

Chapter 48: Exodus.

Part IV: Strategies for Small Business Success.

Chapter 49: Small Business Success Secrets.

Chapter 50: The Visionary Small Business.

Appendixes.

Appendix A: How I Became an Entrepreneur.

Appendix B: Sample Business Plan.

Index.





AUTHOR INFORMATION:



Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated column, "Ask an Expert," appears weekly on USAToday.com and dozens of other major Web sites. He has been featured as a media guest on MSNBC, CNN, CNBC, Bloomberg Television, and the BBC, among others. Visit him at www.MrAllBiz.com.