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Social Entrepreneurship For Dummies by Mark Durieux (Author), Robert Stebbins
Discover how to bring social responsibility to your business
In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.
This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today.
A complete reference on the ideas and processes associated with social entrepreneurship
Provides a foundation and business plan for those looking to create their own socially oriented business venture
Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to
Designed to help anyone discover how to make theirbusiness more socially responsible (The Guardian,January 2012).
From the Back Cover
Bring social responsibility to your business and beyond
In today's world, your bottom line isn't measured by financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility using the latest innovations. Whether you're just starting a business or you're looking for a way to increase your group's environmental and social effects, this practical, hands-on guide has you covered.
Social entrepreneurship 101 ！ get a grasp on the fundamental concepts of social entrepreneurship and learn how you can add compassion to your own social enterprise
A smorgasbord of social change ！ discover the many areas in which social entrepreneurship has flourished and get a look at where more work still needs to be done
The recipe for success ！ get your own organization up and running and find out how to use networking and the media to keep it alive and well
Be a successful captain of social entrepreneurship ！ take a look at how leadership and good management are essential to keeping your social enterprise on track
Bureaucracy and social enterprise ！ keep bureaucracy under control and get guidance on going corporate
Open the book and find:
Some early examples of social enterprises
Where social entrepreneurship fits in your community
How to communicate for social change
Current trends ！ and how you can harness them
The importance of networking
Tips for dealing with bureaucracy
How to keep your organization strong for the long haul
Great areas ripe for social entrepreneurial action
Start and run a socially conscious enterprise
Use today's most progressive business tools
Incorporate socially responsible concepts into your business plan
Implement ideas and processes