Strategic Planning for Dummies by Erica Olsen

Strategic Planning for Dummies by Erica Olsen
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Strategic Planning for Dummies by Erica Olsen

Editorial Reviews From the Back Cover Define your company's mission, vision, and values

Develop and execute your strategic plan for solid business growth

Need help setting a vision for your business or planning for an uncertain future? Don't worry! Strategic Planning For Dummies shows you how to build and sustain a competitive edge, analyze markets and trends, and plan for future growth. With this friendly guide to business planning, you won't fly blind into your company's future.

Discover how to

Establish a step-by-step planning process Select a planning team Prioritize future opportunities Develop solid strategies Execute your plan

About the Author Erica Olsen holds a BA in Communications and an MBA in International Management from Thunderbird. Shes frequently tapped to lecture at the University of Nevada in Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide. As one of the developers of MyStrategicPlan, Erica has stripped strategic planning of its fate as a static document. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). Once completed, the online system actually helps organizations execute the plan instead of just shoving it on a shelf. MyStrategicPlan is just one of several services offered by Ericas company, M3 Planning. M3 also does onsite strategic planning facilitation and retreats as well as market research consulting. Over the last several years, M3 has developed and reviewed hundreds of strategic plans for organizations across the country. In addition to Strategic Planning For Dummies, Erica has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability, and contributes regular columns to local, regional, and national business publications.