all items in this store are to be sent to your email within 24 hours after cleared payment. PDF eBooks are sent to you as email attachments. as for mp3 audiobook, a download link from ONEDRIVE will be sent to your email for you to download.
Web Analytics 2.0 The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik 2009
Adeptly address today¡¯s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
From the Back Cover
¡°Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.¡±
¡ªSeth Godin, author, Tribes
¡°Lots of companies have spent lots of time and money collecting data¡ªand sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.¡±
¡ªDan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational
¡°Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded.¡±
¡ªGuy Kawasaki, Co-founder of Alltop & Garage Technology Ventures
¡°When people ask, ¡®who is the smartest guy in the room when it comes to online marketing?¡¯ only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer¡¯s desk. It¡¯s powerful, awesome and actionable.¡±
¡ªMitch Joel, President of Twist Image & author of Six Pixels of Separation
Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data
The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.
In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.
While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends¡ªincluding social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.
Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis
Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites
Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization
Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change
Master crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analytics
Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster
Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career
Continue learning with four hours of video, an hour of audio, and valuable presentations, templates, and models on the CD
About the Author
Avinash Kaushik is the author of the leading research & analytics blog Occam¡¯s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.