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Web Analytics Action Hero: Using Analysi: Using Analysis to Gain Insight and Optimize Your Business 2012
by Lucinda Dykes
About the book: web analytics action hero will provide web analysts the strategic framework they need to be more efficient and effective in their roles, thereby becoming heroes due to the value they add to their organizations. In discussing how both analysts and marketers need to move beyond reporting and toward analysis to drive action and change within their organizations, the book will address the unique challenges of analysts and online marketers working within mid-to-large companies. It will take a principle-based approach rather than a product/feature-driven approach in order to reach an audience broader than just those using a particular tool (adobe or non-adobe). The book will be divided into two main sections; the first lays the strategic foundation of the analysis framework: what analysts should do before they analyzefocus; and what to do with the analysiscommunicate. The second section will drill into different analysis techniques and tips related to web analytics, providing a tactical toolbox for web analysis. The topics will be reinforced and brought into practice with real-world examples from analysts from large and small companies. About the author: brent dykes is a director of consulting at adobe. He has spent more than seven years as a web analytics consultant at omniture/adobe, working with several fortune 500 companies. Brent is an active blogger for adobe on web analytics and has delivered more than 20 presentations at various web analytics conferences around the world. Contents: enter the action hero who should read this book? why i wrote this book chapter 1 wanamakers quote is dead chapter 2 on the road to actionland chapter 3 the makings of an action hero chapter 4 prioritize for impact chapter 5 a