all items in this store are to be sent to your email within 24 hours after cleared payment. PDF eBooks are sent to you as email attachments. as for mp3 audiobook, a download link from ONEDRIVE will be sent to your email for you to download.
Web Analytics For Dummies 2007 by Pedro Sostre and Jennifer LeClaire
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You¡¯ll discover:
What to expect from Web analytics
Definitions of key Web analytics terms
Help in choosing the right analytics approach
How to collect key data and apply it to site design or marketing
Techniques for distinguishing human users from bots
Tips on using Google and other free analytics tools
Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time¡ªand every time.
From the Back Cover
Covers free and fee-based analytics tools
Don't miss another profitable opportunity ¡ª find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
Understand Web analytics lingo
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment
About the Author
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.