Web Analytics: An Hour a Day by Avinash Kaushik (Author)

Web Analytics: An Hour a Day by  Avinash Kaushik (Author)
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Web Analytics: An Hour a Day by Avinash Kaushik (Author)



Publisher: Sybex; PAP/CDR edition (June 5, 2007)



Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.





From the Back Cover Develop a Successful Web Analytics Strategy

A Step-by-Step Guide

Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.

Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.

Learn the pros and cons of data collection methodologies

Find out how you can stop counting page views and still get a rich understanding of your customers

Discover how to identify valuable metrics with the "three layers of so what" test

Optimize your organizational structure and choose the right analytics tool

Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others

Leverage quick-start solutions for blogs and e-commerce, support, and small business websites

Learn the key ingredients of a great experimentation and testing platform

Use competitive-intelligence analysis to glean insights and drive actions

You'll also find:

Ten steps to turbocharge your web analytics

Seven steps for creating a data-driven culture in your organization

Six ways to measure the success of a blog

Three secrets behind making web analytics actionable

Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

About the Author Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert. Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.