Welcome to Your Brain Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Eve 2008

Welcome to Your Brain Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Eve 2008
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Welcome to Your Brain Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Eve 2008



by Sam Wang (Author), Sandra Aamodt (Author)

The popular, myth-busting guide to the neuroscience of everyday life, by two high-profile neuroscientists.

In this lively book, Sandra Aamodt and Sam Wang dispel common myths about the brain and provide a comprehensive, useful overview of how it really works. I n its pages, you'll discover how to cope with jet lag, how your brain affects your religion, and how men's and women's brains differ. With witty, accessible prose enhanced by charts, trivia, quizzes, and illustrations, this book is great for quick reference or extended reading.

Both practical and fun, this book is perfect whether you want to impress your friends or simply use your brain better.

Editorial Reviews From Publishers Weekly Neuroscientists Aamodt, editor-in-chief of Nature Neuroscience, and Wang, of Princeton University, explain how the human brain¡ªwith its 100 billion neurons¡ªprocesses sensory and cognitive information, regulates our emotional life and forms memories. They also examine how human brains differ from those of other mammals and show what happens to us during dreams. They also tackle such potentially controversial topics as whether men and women have different brains (yes, though what that means in terms of capabilities and behavior, they say, is up in the air) and whether intelligence is shaped more by genes or environment (genes set an upper limit on people's intelligence, but the environment before birth and during childhood determines whether they reach their full genetic potential). Distinguishing their book are sidebars that explode myths¡ªno, we do not use only 10% of our brain's potential but nearly all of it¡ªand provide advice on subjects like protecting your brain as you get older. The book could have benefited from a glossary of neurological terms and more illustrations of the brain's structure. Still, this is a terrific, surprisingly fun guide for the general reader. B&w illus. (Mar.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title. Review

¡°Welcome to Your Brain is a delightful and engaging romp through neuroscience by two of its leading lights -- a marvelous collection of facts and findings that answer the questions we all have about our own minds. If the human brain came with an owner's manual, it might well look like this.¡± ¡ªDaniel Gilbert, author of Stumbling on Happiness

¡°Welcome To Your Brain is a lucid and fascinating journey into the inner life of the mind, an essential manual for one of nature's most amazing technologies. You'll never think about yourself -- or think about thinking -- quite the same way again.¡± ¡ªSteven Johnson, author of Mind Wide Open and The Ghost Map

¡°People need to know how the brain works. How else can you competently serve on a jury, or vote for what the government should spend money on, or decide what to make of your child having trouble learning to read? But here's the problem: lots of people find science difficult. Welcome to Your Brain is a great solution. Written by two top neuroscientists, it's great on the facts¡ªaccurate, up to date, focuses on all the important topics¡ªAND it's crystal clear and witty and irreverent and wonderfully written. This is a terrific book.¡± ¡ªRobert Sapolsky, Why Zebras Don¡¯t Get Ulcers

¡°If all scientists could write like this, professional science writers would be out of a job. Welcome to Your Brain is clear, understandable, entertaining and fascinating. A description of how, in a noisy room, to hear a caller on your cell phone is just one of the many good reasons to buy this book.¡± ¡ªSandra Blakeslee, co-author, The Body Has a Mind of its Own